Staff

Lt. Col. Crossman serves as VMI's chief marketing and digital strategist. 

Lt. Col. Crossman provides front-end design and architecture for all VMI websites, leads inter-departmental and multi-functional teams to deliver meaningful online experiences, makes regular content updates, establish new pages and websites as needed, supports department requests, and performs routine maintenance for all VMI websites. Additionally, she collects and interprets data to inform decisions regarding online experiences. 

As the brand manager, Lt. Col. Crossman works to strengthen Virginia Military Institute’s brand, messaging, and positioning within the higher education landscape using various mediums and platforms. 

Lt. Col. Crossman establishes web and social media policies, ensures adherence to style guidelines, and provides quality assurance across platforms as needed. 

Designs print and digital marketing assets and collaborates with writers, photographers, and videographers to create original, relevant, and engaging content. 

Supervises Marketing Director and Web Content Specialist.  

Member of emergency communications team.

M.A. - Communication and Media Studies, New School University, New York, NY
B.A. - Art History, Mary Washington College, Fredericksburg, VA

Colonel Stewart MacInnis is Communications and Marketing's Director. In addition to providing leadership and direction to the office, he is responsible for the media relations efforts of VMI, working with reporters and editors at local, regional, and national media outlets to tell VMI's story. He directs the production of the Institute Report, VMI's internal communications publication, as well as performs other duties to ensure the public's perception of VMI remains strong and positive.

Prior to his appointment, MacInnis was a public relations manager at Virginia Tech. MacInnis' previous public relations experience includes eight years as public affairs officer for the Virginia National Guard. In that capacity he provided public relations support to Army National Guard and Air National Guard units mobilized for Operation Desert Storm, and for units called up to deal with several natural and man-made disasters. Prior to that, MacInnis was a newspaper reporter and editor on several weekly and daily newspapers in Virginia.

MacInnis served on active duty with the U.S. Army from 1973 to 1976. He joined the Virginia Army National Guard upon his departure from the Army, and earned a commission from Officer Candidate School. He served as an infantry scout platoon leader, as a company commander, and as logistics officer for a battalion staff. He commanded a rifle company that deployed for training to the Republic of Korea in 1987, and he commanded a Mobile Public Affairs Detachment that deployed to the Republic of Panama to provide support throughout Central America to U.S. Southern Command in 1992. He served as the public affairs officer for the Virginia National Guard's State Area Command from 1988 to his military retirement in 1995.